INSPIRING
PERSONALITIES – MR.THIRUPATHI RAJA
Today I will be sharing about another inspiring
personality. It’s a sweet success story. It’s a sweet stall in Chennai and took
the ADYAR name to the world. Many of us got it by this time. A2B, yes it is..
Adyar Ananda Bhavan. Just read about Mr.Thirupathi Raja – the founder of Adyar
Ananda Bhavan. Here I go :
It all began in a Rajapalayam farmer's family. Thirupathi
Raja ran away to Madras when he was 10, cleaned tables, learned cooking, went
to Bombay, worked in a mill and a provision store, but returned to Rajapalayam
to start a sweet shop and grow sugarcane. The crop was destroyed in a cyclone
and Raja came to Washermanpet in Chennai in 1979 with a recipe to sell
sweets/mixture in individual paper-folds. He was then married and two sons whom he involved in his business. In
1988, he opened the “corner” shop on Lattice Bridge Road junction. It was a big
success. Sri Ananda Bhavan morphed into Adyar Ananda Bhavan. And the brand was
launched. At 60, Raja finally saw profit.
His sons Venkatesan and Srinivasa Raju have to be persuaded
to continue the story. “Go around and see what we do,” they say. Srinivasa Raju
answers the “secret of success” query with, “It's the taste, right proportion
of ingredients and price.” It's also the location of shops — the one on MG
Road, Adyar is a hit with passers-by — with attached parking lots to let eaters
linger on. Venkatesh visits Ambattur every day, tastes the stuff, stops
production if he isn't happy. “Customer feedback is taken seriously,” says
Raju.
Customers asked
if they sold kuzhippaniyaram/poli/jelebi and demanded “hot, fresh” food. They
would buy and go next door to eat it so “we had to open a restaurant”. An
experimental one opened in Puducherry , the sweet-seller became restaurateur.
“We popularised the open-kitchen concept,” says Raju. The Pondy experience
emboldened them to serve Kannadiga sambar with dosa in Bengaluru. In Chennai,
“We were one of the first to bring masters from the North to make
Rajasthani/Bengali sweets and chaat. They were instant hits.”
“What next?”
Idiyappam/kurma, adai-avial, mini-kozhukkattai and kadamba dosai. Adyar
ice-cream became a sister concern, no-egg bakery products and other items in
vacuumed packaging began to be sold. The company registered 62 outlets, in
Bengaluru, Delhi, Puducherry, in all Tamil Nadu districts. Batch-wise data is
updated, products are bar-coded. HQ knows production time, date, which batch is
made by whom, the shelf life. “We branched, experimented, but kept at the core
business of selling food in various forms,” says Raju.
Future plans
include ready-to-use pastes, pickles, powders and vadagams and global
marketing. “Our new Austrian machine with thermal control does mixing, frying
(1,000 kg savoury/hour) and squeezing out oil. The factory is moving into new
premises for total automation. We'll sell our own brand of coffee and milk. The
aim is to be one of the best in the industry,” says Raju.
Source : The Hindu
24 comments:
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WORST PLACE FOR CUSTOMERS!!!!!!!!!!!
COMES FROM SOMEONE WHOSE FAMILY WAS LOYAL CUSTOMER FROM NORTH INDIA SETTLED IN MADURAI WHO HAS FACED THIS SECOND TIME.
Adyar Ananda Bhavan which promises to be one of the most reputed food outlets has shown that arrogance is the way that can bring down the biggest.
I visited this so called quality food outlet today to buy sweets for my factory staff for Diwali. When I was trying to help the TOTALLY UNTRAINED AND UNCULTURED STAFF in setting the box, the supervisors started to argue and the whole staff ganged and MANHANDLED us.
This is the worst treatment that any customer can expect in a country where our great leader Mahatma Gandhi said "If you don't take care of your customer somebody else will".
THIS MESSAGE IS ONLY IN HOPE TO SEE SOME ACTION BY THE SENIOR MANAGEMENT.
I can only hope for your support so that the guilty are identified and punished
THANK YOU IN ANTICIPATION.
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