Inspiring
Personalities : Mr.A.D.Padmasingh Isaac – Founder of Aachi Group of Companies
(AACHI MASALA)
Am back with my regular
blog post and this time am going to share about another inspiring personality
and a Humble man - Mr.A.D.Padmasingh
Isaac. Many of us could recognize his name and correlate with his brand.
His story will be SPICY.
Now you have got a clue
and yeah he is founder of Aachi Masala and its group companies. Before I start
posting about his history and growth, I
must thank Murali sir (Muraliistening Blogspot) for allowing me to take the
content from his interview along with some other articles in newspapers cited
at the end.
Birth
and Initial Stages :
Mr. A.D.Padmasingh Isaac
was born in Nazareth Town in Tirunelveli District. After obtaining his Degree
in Business Administration he joined Godrej Soaps Marketing wing. During his
decade of association with Godrej, he not only learnt but also understood the
aspects of marketing consumer Products fully. Today he has over thirty years of
experience in marketing of consumer products.
Birth
of Aachi :

During the sixteen years
of operations the journey has not been comfortable always. However Mr. Isaac
strongly believes beside his hard work it is also the Almighty who is constantly
encouraging, guiding and instilling confidence in him to continue the good work
which keeps him going. He believes in the saying "when the going is tough
the tough gets going". He always acknowledges the blessings of the
Almighty and is always grateful to him.
Stress
on Branding :

Addressing a meet
conducted by the Tuticorin chapter of Confederation of Indian Industry , he
said that only when brand image of any product appealed to the consumers, it
could trigger sales, leading to more revenue and profit margin. Small scale industries
would not survive in the market, if foreign direct investments were allowed in
that sector. Hence, to withstand in a competitive market, branding was all the
more essential. To promote a brand, catchy advertisements must be created, he
said and added that about six percent of annual turnover from his company was
spent on advertisements in the initial stages. But now, advertisement spending
had been reduced to two percent.
In another Interview on
Vijay TV, he emphazised on the Importance of Networks. He told that Branding and Proper reliable Networking
ensures the success of an entity at all levels and that makes the Aachi a
successful brand across the globe.
Aachi
– Holds the permanent space in the Kitchen :
Today "Aachi"
has become a household name. Simply because the product range is so wide and
backed up by quality products that no household can afford to miss Aachi products from their
kitchen shelf. The upper most reason for the success of the group can be
attributed to meeting the demand of consumer in every walk of life by pricing
the product competitively and in various size packs which can be afforded by
common man. In other words Aachi can be termed as Pioneers in bringing Masala,
Pickle, etc. in One Rupee packet which is well within the reach of every
household.
Aachi
– Beyond Boundary :

The Product range
comprises of Masalas, Pickles, Thokku,
Ready to Eat and Ready to Cook Product, Asafoetida, Appalam, Edible Oil, Ghee,
Nutritious Food products, Atta, Rava, Vermicelli.
Family
& Business :
Mr. Isaac is ably
supported in his work by his wife Mrs.Thelma who heads Nazareth Foods (P) Ltd.
as its Managing Director and takes complete care of manufacturing of masalas which is the flagship
product of the company.
Mr. Isaac has two sons.
Elder son Ashwin Pandian is in the First Year of his MBA course and the younger
son Abishek Abraham is specializing in Food Technology. These two are being
trained the hard way to learn the operations and become familiar with the
organization.
The marketing activities
are looked after by well experienced and qualified personnel under the able
Leadership and guidance of Mr.Isaac. Mr.Isaac strongly feels "An empowered
organization is one in which individuals have the knowledge, skill, desire, and
opportunity to personally succeed in a way that leads to collective
organizational success."
Mr. Isaac is confident of
becoming one of the players in the global market in the years to come.
Social
Welfare :
It will not be out
of place to mention that Mr.Isaac is not only an entrepreneur and a business
man but also understands his responsibility towards the society.
Mr. A.D. Padmasingh Isaac,
conscious of his social responsibilities, has been providing quality education
at affordable cost to children as the Trustee of ICI Matriculation School, Anna
Nagar and Kolathur. His vi sion is to start many such schools providing quality education
to all, particularly to the under privileged sections of the society.

Visually challenged
people work in packaging and preservation division. Physically challenged
people work in counting and related division. Mr.Padmasingh Isaac ensures that
the people who are from economically backwards
Section of the society are given job security, uniforms, lunch and transport
besides salary on par with others.
Successful entrepreneurs
are the ones that are persistent, motivated, independent and hardworking. They
have a clear vision of what they want to achieve and set out to form a plan,
followed by an action in order to reach their goals. Mr.A.D.Padmasingh Isaac is
truly a successful entrepreneur.
Source : Muralilistening.blogspot, The Hindu, The
Businessline, Aachi group website .
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