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Inspiring Personalities:
Today I am going to post about Mr.Panneerdas. This time it is
easy for you all to guess who he is. For those few who couldn’t guess, He is the man
behind VGP. Yet another inspiring one.
The Key factor behind the success of VGP is doing things differently. Mr.Panneerdas’s life starts from Labour of Provision store, Coolie, Tea shop, News Paper Delivery, Fancy Stores and finally to the Proud Owner of VGP Groups !
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Source: VGP Website |
The Key factor behind the success of VGP is doing things differently. Mr.Panneerdas’s life starts from Labour of Provision store, Coolie, Tea shop, News Paper Delivery, Fancy Stores and finally to the Proud Owner of VGP Groups !
Here I go :
The Rise of VGP on the Business Horizon is a true
story. It is the story of simplicity, but encased with a Great Vision of Daring
Dreams and of Indomitable will to succeed and walking the New Path; of
dynamism, growth & pinnacle of achievements. The Name VGP is Acronym for
its remarkable founder, Mr. V.G. Panneerdas.
VG Panneerdas, was born to poor parents, in a village called Azhagappapuram in
Tirunelveli District, Tamil Nadu, India. Panneerdas, even while going
to primary school, did odd jobs during spare hours, like errand boy in a
provision store, carrying load on his head, etc.
VG Panneerdas, at the age of 12, quickly gathered his wits
and with dreams in his heart and just Rs. 25 in pocket, set out for Chennai, to
bail out his family from poverty. V.G. Panneerdas’s rags to riches story is a
Profile in Courage, of indomitable Will of dedication, of hard work and of
smart thinking and of high ideals and goals he set for himself. Each step
he took in his life was a masterstroke on the path of Progress. After reaching
Chennai, some of the odd jobs Mr. Panneerdas did was to work in a provision
shop, sleeping on gunny bags spread out in the night. Eating and living
by frugal means, he saved money to set up a Tea shop with an adjunct Betel
nut shop and then took to Newspaper vending, door to door alongwith
his younger brother, VG Santhosam.
After doing some odd, difficult jobs in the beginning, in the year
1955 Mr.V.G. Panneerdas, opened his first own shop to sell alarm
clocks, watches, wall clocks, etc. He built his enterprise with poise and
confidence, with belief and faith in People. He pioneered the idea of “Buy Now,
Pay Later” concept.A little later, he added bicycles to his range. He targeted
small people like, way side traders, shopkeepers, salaried people,
rickshaw pullers, all of whom had a need to own things but could not shell out
the cost across the counter. He thought he could give these people products by
easy monthly installments.
1964, VGP was well established in business. Now, the thought was
to do something different. From being one of the first organized Retailer, VGP
opened the first, full fledged three storied VG Panneerdas & Co Consumer Durables,
Showroom with all leading products and brands under one roof, at Saidapet. VGP
became National bestsellers for Murphy brand radios. They won an all India
Campaign Competition by portraying a gypsy couple boarding a flight with
Murphy radio in hand. VGP also thought of novel ideas of publicity and
promotion by wall paintings on railway walls and other places, painting on overhead tanks
and the like. Even today some of these old paintings could be seen.
VGP also specialized in Township evelopment with Modern Layouts.
More than conforming to statutory stipulations, they also employed the Ã’Buy
Now, Pay LaterÓ concept in real estate. Till date, more than 200 Townships have
been developed, a record by itself.
Not only in Tamil Nadu, VGP pioneered marketing of real estate
through conduct of Exhibitions in large halls and major Hotels in all
major cities of India and abroad, like USA, UK, Singapore, Malaysia, Australia,
South Africa, Dubai, Middle East, Hong Kong, Mauritius and so on. The Flavour
of Home Soil concept caught on famously with people of Indian origin
everywhere.
During one of his trips abroad, VG Panneerdas was fascinated by
Disneyland and he wanted to replicate such a tourist marvel with authentic
Indian theme.In the year 1975 the "VGP GOLDEN
BEACH" was started. The place became an instant hit with
visitors. VGP Golden Beach remains a much sought after tourist haunt till
today. VGP Golden Beach has been a first of its kind facility, much
replicated today, but having a charm, all its own.
The saga of success of VGP continued with the start of Video
Vision of India in Bombay, with state of the art equipments, VGP Video
Vision, has once again, been a pioneer in duplicating, converting into video
format and language dubbing of various Indian films and serials for a grateful
Indian market abroad. Transporting Indian Culture was thus achieved with
the warmth of emotions and has met with remarkable success.
Doing things differently, doing things for a cause and having a
multifaceted approach keep VGP on the move, always. The Group has a load of
fresh ideas and plans for the next coming years.
The distinctive Amusement Park wing of the VGP Golden Beach with
separate entry, lovely layouts, more exciting rides, food courts, etc. Yet
another significant step taken in 2002 was the beginning of conducting
international thrill events, for the first time in India, at the VGP Universal
Kingdom..
VGP Hollywood Wild West Stunt Show with performers from USA,
was launched offering exhilarating entertainment as never before. The show was
a sell out success paving the way for more and more of such event shows like Pirates
of the Caribbean American Stunt Show in 2003.
Today the legend"VGP" has left a rich legacy, being
followed with drive and dynamism by his brothers and sons.
Source: www.infoqueenbee.com
8 comments:
Good read :)
Thank you Sushmitha
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