‘’Way to home I across by…’' - A Guest Post by Simran Kaur

‘’Way to home I across by…’'

Way to home, satchel on my back

School is over for today, road, my track!

I was told at school not just to look at things

But to observe, being a science student, a blaring cling !

There is sensitivity in me that fails to procure with the subjects I learn

Living a life, unaware of own society and issues, significance burn

To know the society, its people, their lives, I decide to take a tour

Instances at sight were enough to freeze my steps, incentive spur

Amaze to see life struggle is different at different phases

Contrast of lives live behind the four walls, unlike scenario laces!

Image Source: BBC.co.uk
Editing : online.rapidresizer.com

I see there, a young woman strive hard to break the bricks, beat her hunger

when she look at her three months old baby giggling unknown of reality, Thunders!

I move my steps forward, There I see an old man walking along with a rough wooden stick

Image Source: www.stockpicturesforeveryone.com
Credits: Nita Jatar Kulkarni

He was too lean and too weak to walk, a man in a grand car push him away, abuse and kick

I was shocked to see a man with such a cruel act, is this we are going to make our nation?

Crave for the respect is all I see in those moist eyes, still lying in the mid of the road, helpless,vexation!

Baba, are you okay? I am here with you! Is all I said, my heart drench in emote

His blinking moist eyes unable to recognize, hands of blessing, I see my hardships clot

When I look at the other side, I find children same as of my age, deprive of education

Image Source: www.stockpicturesforeveryone.com
Credits: Nita Jatar Kulkarni

Each day to fight with poverty they beg and search for a kind heart, in hope of benefaction

They have no one to look after them, my heart weep! I put my hand in satchel for the tiffin

Happy to see sandwiches left in lunch box. I offer them! Their smile, bliss life puts in !

I want to walk further but abide by the end of my destiny for now, my home

Would walk further tomorrow to unfold the realistic stories, to find ways to help them and bloom

Amaze to see life struggle is different at different phases

Contrast of lives live behind the four walls, unlike scenario laces!

About the Author :

The Author of this post "Simran Kaur" is my youngest blogger friend. She is the class 11 student from Gorakhpur (East U.P.) and she blogs @ http://myfriendshipsimran.blogspot.com/  

I am a fan of her English and her poems. It not just ends here, She is good at photography too. She also won many awards for her blog. I must thank her for obliging to my request to write a guest post for my blog. And this one is undoubtedly an inspiring one from her. My best wishes to her for all her future endeavours.

With Cheers, 

Deepak Raghuraman 

Disclaimer: 

The images used in this post are for representative purpose only and are obtained from the source mentioned in the caption. 

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The Perfect LANDMARK for Books – Success story of Ms. Hemu Ramiah – Founder of Landmark Book Stores

The Perfect LANDMARK for Books :

 Success story of Ms. Hemu Ramiah – Founder of Landmark Book Stores

Source: The Hindu

I just compiled this document on Ms.Hemu Ramiah - Founder & Ex CEO of Landmark Book stores for my sister's assignment and I feel it would be better if I can share the same in my blog. Hope this post will be useful and motivate the budding entrepreneurs.

About Landmark:

Ms.Hemu Ramaiah, the women entrepreneur of the Year 2003, the founder/ex CEO of the Landmark chain of book/leisure stores, known for well designed stores, wide range of international products and legendary customer services that which changed the way people shopping in India. Landmark has a track record of continuous growth in sales and profits over the year’s right from the beginning. 

Landmark was the first Retail organization in India to be awarded the prestigious ISO 9001:2000 certification. Ms.Hemu Ramaiah also enforced the online presence for landmark book stores called www.landmarkonthenet.com one of the biggest e-commerce sites for online shopping of music, movies, games, toys, gift cards and buying books in India.

Ms. Hemu Ramiah’s Earlier Days : 

Ms.Hemu Ramaiah, at her younger days, as a daughter of an army man, get used to frequent change of residence, staying in towns and cities of India. Coming from a family not even remotely connected to business and not much crazy about books either, generally was growing up in a world where reading books was her pleasurable pastime and sometimes the only source of entertainment. 

Her Basic Instinct:

Ms.Hemu Ramaiah did follow her instinct by deciding early, that her life was going to revolve around the book industry. Ms.Hemu Ramaiah began studying literature. 

She did a Bachelor of Arts at Stella Maris College in Chennai.  Ms.Hemu Ramaiah got an assignment at the Danai Chain of Hotel bookshops in the Taj Coromandel hotel and went on to begin her career with books by joining the Taj Bookshop. 

Displaying great determination and foresight, pretty soon she had established nine hotel book retail shops and was ready to take the big leap. She planned to set up her own bookstore by the time she turned thirty and to preferably exit by the time she turned fifty. 

 “At 20, I will start working… Studying is a waste of time. Before 30, I will start my own business. After that, I won’t take risks. Before 50, I will retire.” thought of Ms.Hemu Ramaiah.

History of Landmark:

Source: Landmark Website

Landmark founded by Ms.Hemu Ramaiah started operations in over 5,200 square feet of basement, rented out at four bucks per sq ft, has spawned stores all over the country and recently completed 25 years with a kind of success that lives up to its  name Landmark. 

With a modest capital of Rs. 12 lakhs included a 6 lakhs from his brother, Ms.Hemu Ramaiah, set up the first book shop in Nungambakkam, Chennai in 1987. The location was the basement of an office building. No one would’ve thought this focus would end up in a Rs. 225 crore-turnover company when she turned 50 years old.

The Vision – Envision: Large Scale Expansion of Landmark:

When Ms.Hemu Ramiah first opened shop in Chennai and told her staff that the books on display could be thumbed by potential customers for as long as they liked, the staff was aghast. They told her that the goods would be damaged and remain unsold. 

Ramaiah stuck to her belief that if someone loved a book enough to come in everyday to read it, he or she would buy it – or something else – at some point. Just having the customer choose to visit the store was half the battle won, she believed. 

In terms of variety of titles too, there was really not much for readers to look forward to until then. There were some legendary individual stores in the country where the proprietor viewed books as his or her mission but these stores were small and had no branches anywhere in any other city. Large format bookstores were an idea waiting to happen. Ms. Hemu Ramaiah says like an entrepreneurial seer, “A successful business always finds a gap to fill.” And that is how she came in and changed the monosyllabic tenor of book retailing into a multi layered, endlessly exciting symphonic, shopping experience.

Transforming the Act of Purchasing to the Act of Experiencing: 

Source: Business Line

From the onset, her aim was to create a bookstore which would change the way people perceived book shops in India. 

• A bookshop without textbooks, 
• A bookshop with open display, 
• A bookshop where people could walk around, pick up a book, flip through it instead of coldly purchasing it from across a counter. 

In other words, Ms.Hemu Ramaiah converted the act of purchasing a book into an experience. And she went on to enhance this experience by adding on to the initial offering of only books, chocolates, stationery, toys and music.

The Brand “Landmark”:

Source: Indiaretailing.com

Ms.Hemu Ramaiah by late 1990s having tried the franchise model, as well as the joint venture in Calcutta, Landmark grown as a brand to reckon with and it was getting a lot of attention from the right quarters. 

In 2001, Landmark was invited to operate a branch at Spencer Plaza in Chennai, the first mall in India. Soon word spread and in 2002 Landmark was operating from Forum Mall in Bangalore and what began as a book shop in a basement turned into an all-India phenomenon. The retail chain’s range has expanded beyond books and music to toys, gaming, technology products and even home stores.

Landmark as a Shopping Destination:

When she started out, there was no concept of book stores keeping publishing backlists. Nor was a book store a shopping destination for an entire family. “No one  knew anything about the book trade. Books were just commodities. No one invested passion in them,” recalls Hemaiah. She changed all that. 

Books for entire family
Sorce: cityofsignahill.org

“Landmark allowed families to come, spend time in various sections, browse and find whatever it was that they were looking for. The idea was not to give them what we had but to give what they wanted. Be it a movie, a stapler, a glue stick or something for the house. Whatever was new, we had it. It was a place they could spend time in without having to spend an arm or a leg,” she said. 

One hugely rewarding thing for her personally, was to mentor women entrepreneurs whose unique products Landmark store stocked. “These women were running small units, sometimes from home and Landmark showcased their products on a big scale,” recalls Ramaiah.

She also says “If you approach any problem with a chip on your shoulder, you will find it tough to cope. Or you can see every issue as a plus-plus possibility. Running Landmark was not an easy thing in terms of logistics. The stock keeping was painstaking because the merchandising was so diverse. People with specific skill sets were needed to run the operations smoothly but we pulled it off.”

Sale of Landmark to Tata Group Company – Trent Limited:

In August of 2005, Ms.Hemu Ramaiah’s brother, Mr. Natraj Ramaiah, and one of the main promoters of the chain, sold his 76% stake in an all-cash deal for Rs 104 crore  to the Tata group company -Trent Ltd. 

At the time Landmark was taken over in 2005, it had sales of Rs 95 crore and four large stores across Chennai and Bangalore, along with a joint venture with the Emami Group in Kolkata for a similar store. 

From two cities then, the chain has expanded to nine cities and covers 2,00,000 sq feet of retail space with revenues of Rs 196 crore. With the distinction of having made a profit in every year of its existence, Landmark was in an enviable position. 

Ms.Hemu Ramaiah held the balance 24% in Landmark and continued to be CEO till May 2008, however true to herself; Ms.Hemu Ramaiah stuck to her plan and decided move on, when she invited Tata group company, Trent Ltd. to takeover Landmark in 2008.  When Trent bought out her entire stake for an undisclosed sum, she exited the company as well to establish a retail and design consultancy - “Shop 4 Solutions”.

Hemu Ramiah’s Other Ventures :

• Ms.Hemu Ramaiah also founded a distribution/import/publishing company called “Westland Books” to establish the supply chain.

• She also founded an innovative design & interior firm called “Ifrieze Design  Solutions”. 


• With her 33 years of experience in retailing,  She now managing her new consulting business “Shop 4 Solutions” as a MD and

• She is also a venture partner with TVS Capital funds, a private equity fund specializing in the retail consumer space.


Milestones:

1987 December: Launched with a fully computerized customized billing and query system developed by IIT ians

1991:  Introduced bar code, invested heavily on stock and warehousing and became the first store to work on Sundays

1994:  Broke monopoly in alliance with Westland Books

1996: Doubled carpet area, introduced open displays, music section and became the first store to have listening stations

1999:  Opened store in Kolkata, a joint venture

2001:  Set-up shop in Spencer Plaza, got ISO 9001 certification and started landmarkonthenet.com

2004: Started the 45,000 sq.ft. flagship store in Forum, Bangalore

2005:  Trent, retail wing of Tatas, acquired a 76% stake in Landmark to set up stores in Mumbai, Pune, Gurgaon and Baroda

2006:  Stores launched in Mumbai, Baroda, Gurgaon and Pune

2007:  Completes 20 years

Ms. Hemu Ramiah’s Words of Advice for the Budding Entrepreneurs:

• “The idea should be to outdo an idea. The next big idea has to be better than another ‘me too.’ Don’t copy. Innovate.”

• “I went from a small format book retailing to a large one and I had no one to emulate. The dynamics were different. Today when I consult other entrepreneurs and mentor their business ideas, I realize that businesses fail because people don’t do their homework. My advice to anyone starting out with a new business is that they must know everything they need to know. Always know the answer to the question, ‘What if I fail? What is the worst case scenario?’ Be prepared or be humble enough to ask for answers, if you don’t know.”

Conclusion:

Money is not the only criteria to become a successful Entrepreneur. It require much more attributes than money like Determination, Foreseeing, Dedication etc and we could see all these attributes in Ms. Hemu Ramiah. This is not just a story of a successful woman entrepreneur, it should also serve as a seed which can produce more entrepreneurs in the days to come.

References : http://blog.arunkumarchinnadhurai.com/2011/06/hemu-ramaiah-founder-ex-ceo-of-landmark.html, http://www.accenture.com/microsites/vaahini/centre-stage/Pages/a-landmark-life.aspx, http://www.thehindu.com/todays-paper/tp-features/tp-metroplus/bees-saal-baad-a-story-in-books/article1405792.ece

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Off Topic : How to stop getting posts from a group in Facebook news feed

:: How to stop getting posts from a group in Facebook news feed ::

I have seen many of us doesn't want the Facebook group's post to be seen in their news feed. What makes them wonder is, even after selecting the "Notifications - Off / Friend's posts", they still receives almost all posts in their news feed. Turning off notifications in group's settings will only stop the  notifications about the group's post and not on the news feed. There is a way to solve it and  it worked well for me. I feel its better to make a post and share it with you all. 

Step 1 : 

Click on the drop down like button on top right of the Group's feed on your wall

Step 2 :

Click on "I don't want to see this"

Step 3 : 

Click on "Hide all posts from ABC Group" 

Thats it !!! 


Step by Step Screen Shot for Reference :

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Add Blood Group to our Profile - A Request to facebook

Add Blood Group to our Profile - A Request to facebook : 

It is a constant endeavour that people scouts for a particular blood group and couldn't get it on time. Everyone is trying all the possibilities of having it. Be it a facebook wall post, SMS, posting it in groups etc., But the problem is not the unavailability of the blood, but the problem is in finding the person. 

There may be the instance where we have a friend with the same blood group as we want, But since we don't know about his blood group and his inaccessibility to our Posts & messages, we couldn't get the right thing at the right time. 

It could be better if facebook can add another option titled "Blood Group" which can be visible to public & friends and they can contact us instantly during emergency. 

In facebook, we have an option to edit our profile name and there we have an option called atlernate name. I thought that adding our blood group as alternate name or editing our profile name would help. But unfortunately, facebook doesn't allow the special characters & numbers to be used in these fields. 

I just felt that it would be better to have our blood group along with our profile name. Like for eg, my blood group is A1 +ve.. I would like to have my profile name as "Deepak Raghuraman (A1+)". It will make it easier for those who are in search of a particular blood. Also, adding it to the profile name will help those who are in need without even going through the entire profile.

I know, it is easier said than done. But this one would really help us and expecting all your view in this regard. Also, let me know if there any other option in facebook whereby we can update our blood group.

Thanks for reading my post, share it and make a better tomorrow. 

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Completing 1 year of Blogging. Thank you all !!!!

Completing 1 year of Blogging. Thank you all !!!!

It has been a year since I started blogging.  I can say it as the 1st Birthday to Get Inspired Blog. I started blogging on 14th July 2012 

How does it Start : 

I always like to read and know about the success stories of the entrepreneurs, which includes the Rags to Riches stories.  I used to post these success stories as a wall post in my facebook profile.  Later one of my friend suggested to use blog for posting these stories and it just gave birth to the Get Inspired Blog :)

Since then it has been a wonderful journey for me.  Have made some 40 odd posts here which includes various genres like Success Stories, Social Awareness, Finance, Personal etc.,

Motivation : 

This point is debatable.  Of late, I came to know that the readership & followers were the driving force behind updating the blog on a frequent basis. My blog was a bit idle for several months. I used to update it very rarely. It is worth to mention here that, The Chennai Bloggers Club - A group in Facebook plays a vital role in motivating and re-invented the blogging skills in me and it made me a active blogger. Have got few followers and many frequent readers. Especially the feedbacks and discussion about the posts has motivated me the high time. It has made me update the blog frequently and also made me to add a new blog NAMMA AREA.  I have got the contact of lot of good people in this one year because of this blogging. Got some good friends too.

A Personal Note : 

I must thank you all for the constant motivation, I am sure you keep motivating me :) As I was happy to get the contacts of many good people, I was also a bit sad to lose few good people's contact. As I thank all my friends in this occasion, I should also say sorry to those whom I have made feel bad. An open apology and also a whole hearted thanks to you all. 

If you have any feedbacks or suggestions, feel free to write to me at innovativedeepak87@gmail.com. 

Let us make a wonderful tomorrow. 

With Cheers,
Deepak Raghuraman

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CBC Meet : 23rd June'13 - My first ever get-together

CBC Meet - 23rd June'13

:: CBC Meet : 23rd June'13 - My first ever get-together ::

It was a wonderful evening on 23rd June'13 @ The Pizza Republic, Adambakkam. It was the meet of The Chennai Bloggers Club - A group in Facebook whereby we , the chennai bloggers interacts and discuss about our blogs among many other things which also includes social causes.

I missed the earlier meets including the IndiBlogger meet. Personally, its my first-ever get together, not just in blogging arena. I have Never been with a group of friends, me restricted myself with a limited circle of friends who are almost like me, hesitant to come out and be part of social gatherings. I was waiting for the opportunity to come out of this circle and the CBC meet happened at the right time when I needed it. 

I was in a dilemma whether to go or skip this, as I have never been with a group of people and don't even know how to behave socially. I must thank Bragadeesh Prasanna for his motivation and he is the one who made up my mind and made me come there.

Finally I have made it to the pizza republice @ Adambakkam where I got a bunch of good friends and got to know about some wonderful personalities.  When people were recognised with the work they do , that supposed to be THE MOMENT.  The exact thing happened in the meet, we the bloggers recognised each other with their Blog names and not by their face or name. The moment we saw each other, it was not like we are unknown. We just started discussing as if we were known for years. 

A special thanks to Susan, Jothivel, Gitanjali and many other who are behind in organising this wonderful event. It is not an easy task to organise an event and its regular follow-ups. You people have done it.

Susan & Gitanjali

Have got some good bunch of friends. Glad to meet the "lord of words" Sunder Rajan, Sundar Gopalakrishnan, Mahendran Thiru, Bragadeesh Prasanna, Ram Thilak, Gokoulane, Vinod among others. 

Me with Ram Thilak

Me with Sunder, Mahendiran & Sundar

It started with the brief intro. Some people inspired me with the way they speak. I thought of speaking many things but ended up very few lines because of my inherent limitation :) 

Then comes the man of the moment Mahesh Iyer, one of the visionaries of CBSA (Chennai Bloggers for Social Action). I must say that he is one of the inspiring speakers I have seen. He talked about various things on how the bloggers can take part in social causes. It was a wonderful discussion and I should mention that the members like Kirtanya, Bhushavalli, Somu, Aravind Kumar, Harish Kumar, Karthick Kamalakkannan have made some valid points and it resulted in having a good discussion which can make us into action.

Harish Kumar

Mahesh Iyer

Bragadeesh Prasanna & Jothi

Somu Padmanaban

Overall, it was a wonderful evening started with funny talks, Intro and ended up thinking something for the society. For me personally, It is one such which can bring about some positive change. So many things I noticed and so many people I got inspired with. 

If the day which makes you feel pleasured is a happiest day , then this is one such day. Looking forward to meet you all in some other occasion.

Thanks for being patient in reading this  post :)

Photo Courtesy : Vinod Velayudhan

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World Day to Combat Desertification - 17th June (Theme : Don't Let Our Future Dry Up - Water Conservation)

World Day to Combat Desertification - 17th June  (Theme : Don't Let Our Future Dry Up)

I am back with yet another awareness post . Today (17th June) is observed as the "World Day to Combat Desertification". It is annually observed on June 17 to highlight the urgent need to curb the desertification process. It also aims to strengthen the visibility of the drylands issue in the global arena.

History :

Drought. Source: stock.xchng

In December 1994, the United Nations General Assembly declared June 17 as the World Day to Combat Desertification and Drought. The assembly acknowledged that desertification and drought were global problems because they affected all regions of the world. The assembly also realized that joint action by the international community was needed to combat desertification and drought, particularly in Africa.

States were invited to devote the World Day to promote awareness of the need for international cooperation to combat desertification and the effects of drought, and on the implementation of the Convention to Combat Desertification.  Since then, country parties to the United Nations Convention to Combat Desertification (UNCCD), non-governmental organizations and other interested stakeholders celebrate this particular day with outreach activities worldwide on June 17 each year.

Desert. Source: Stock.xchng

Theme for 2013 :

Source: un.org

Every year , a theme will be pronounced by the UN, as such the theme for the current year (2013) is " Don’t Let Our Future Dry Up "  aims at promoting awareness about the water scarcity, Desertification & Drought.

Areas where we use large amount of water : 

Source: murphytx.org

• 1/3 of household water is used to flush the toilet 

• Bath 80 litres (16 buckets) 

• 5 minute shower (not power shower) 35 litres (7 buckets) 

• Brushing teeth with tap running 6 litres/min (1.2 buckets) 

• Brushing teeth with tap off 1 litre (0.2 buckets)

• Dripping tap 140 litres/week (28 buckets) 

• Washing machine 65 litres (13 buckets) 

• Dishwasher 20 litres (4 buckets) 

• Washing car with bucket 10 litres (2 buckets) 

• Hosepipe/sprinkler 540 litres/hour (108 buckets) 


Figures based on bucket with 5 litres capacity


Few tips on Saving the water :

Eventhough, the majority of planet earth is water, only 2.5% of it can be used as drinking water. It is just a smaller portion but worrying fact is that, of all this freshwater, the total usable supply for ecosystems and humans is less than 1 per cent. The below map published by the UN tells it all. If you can see, all the states of India comes under the categories of "Physical Water Scarcity, Approaching physical water scarcity & Economic water scarcity"

Map of Water Scarcity across the globe. Source: un.org

Hence, it is the need of the hour to atleast save the available water for the better tomorrow. Let me share few things / tips which can help us to save water right from our house hold level : 

• Shorten your showers to less than 10 minutes.

Source: spinics.net

• Turn off the water while you're brushing your teeth, shaving, or washing your face. A running tap uses on average four litres per minute. Turning off the tap while brushing your teeth can save 13 litres a day

  

  Source: rmbuilding.com

• Leaky shower head? A dripping faucet can waste up to 7,600 liters of water a year. Check the plumbing in your house and repair the leaks as soon as possible

• Try to invest in low-flush toilets and shower heads . We can save thousands of gallons of water each year

• Reduce your use of pesticides and fertilizers, and look for safer alternatives to control weeds and bugs. Lawn and garden pesticides and fertilizers can pollute the water

Source: localgovchat.com

• Turnoff your sprinklers in your garden / lawn when it’s raining. On average, 50% - 70% of household water is used outdoors for watering lawns and gardens

• Avoid installing ornamental water features (such as fountains) unless they use re-circulated water

• Washing Machines can use 55 litres of hot water per cycle. If you wait till there’s a full load, you can save around 58 litres a week

• Wash fruits and vegetables in a basin or a partly filled sink - not under running water

• Use Microwave, steam, or  pressure cooker to cook vegetables. It will retain more flavor and use less water than traditional boiling

• The water we supply to our plants evaporates due to high temperature of air in day time. So, we should water plants in early morning or evening timings(when the air temperature is low) so that water supplied to the plants do not evaporate

Conclusion :

This is not just a one day affair. Let it be a beginning for a better tomorrow. Let us save water from now on, so that we don't face any troubles in the future. Lets share and spread the awareness.

References : http://www.timeanddate.com/, http://www.un.org/, http://www.dosomething.org/, http://www.wwf.org.uk/, http://www.devon.gov.uk/

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Inspiring Personalities - Mr. Krishnamurthy (Founder - Suswaad Sweets & Savouries, Chennai)

Source: http://www.flickr.com/photos/madhugopalan

:: Inspiring Personalities - Mr. Krishnamurthy (Founder - Suswaad Sweets  & Savouries, Chennai) ::

In line with the Sweet Success stories of Arun Ice Creams, Lion Dates, Kovai Pazhamudhir Nilayam & Adyar Ananda Bhavan, here comes the success story of Suswaad Sweets & Savouries. It was founded by Mr. R.Krishnamurthy.

Birth of Suswaad :

Venkatraman Street , T.Nagar - Has been just another street till 1988. The year 1988 gave birth to this  SUSWAAD, founded by Mr. R Krishnamurthy and it has became the landmark for this area since then.

Source: Emphaticallystatic.org

A small house turned into a sweets shop. Started as a small venture which provides door to door supply of bhakshanams, moved on to a multi branch sweets shop.Now it has many branches across Chennai and its quality is at its best.  

I couldn't get much of the details  about Mr.Krishnamurthy and the history of Suswaad. As always, The Hindu never miss out these people. And yeah, I have read an article inThe Hindu about Mr.Krishnamurthy and have went to their shop at Mandaveli once. Based on these I am posting few things here.


Secret of Success :

Suswaad has been thriving on its commitment to quality. Says R. Krishnamurthy.

"Our publicity is mainly through word-of-mouth. People who are contented with our products bring in customers and our clientele grows."

 "Some of the sweets and savouries are being made through a mechanised process as it is hard these days to find people who can make them manually. Therefore the shapes and sizes have been standardised. We also ensure that excess oil is removed through a process of de-oiling." 

Ambience at the shop :

Source: Openrice.com

The ambience at the Suswaad was purely divine.Unlike other shops, the day starts with a prayer in Suswaad.  The smell of bhakshanams will take back to our good old golden days. The mec
hanised process removes the excess oil and keeps the taste intact. The taste is as good as the ones prepared at our home.

The one thing should be shared is that Suswaad is providing employment opportunities to the specially abled people. Each branches of Suswaad has got a specially abled person. Its a good thing which every one should learn.

Product Coverage : 

Just started with Bhakshanams, now they have expanded their wings which would include Paruppu podi, Karuveppilai Podi, Vathalkuzhambu paste, Puli Kaichal, Tomato paste, Kanji Maavu, Pickles etc.  It doesn't end here, they also serve snacks like Bajji , Vadai, Bondas etc., Don't miss out their special KOZHUKKATTAI.

The Next Gen : 

Mr. K Ramesh Source: Indiatodayimages.com

Mr. Krishnamurthy has died on February 2008. Since then, His son Mr.K Ramesh is taking care of this business.

Reference : The Hindu

Conclusion :

SUSWAAD - a brand with no promotions. No advertisement, no poster, no banner. But still the people's first choice is Suswaad, when it comes to Bhakshanams. Oil-Less machine made murukku - can any one think of it ? They did it. The manthra learnt from the success of Suswaad Sweets & Savouries is "The quality and commitment can make us scale greater heights ".

I want to add one thing here. I have seen IndiBlogger & BlogAdda helps in promoting the brands by asking the fellow bloggers to write the review about the few big brands. Why don't we take up promoting these small businesses which will be beneficial for both the people  ? I don't know about the practical difficulties involved in implementing it. Just a suggestion.

Meet you all in my next post.

Till then,
Inspire & Get Inspired :)

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