Inspiring Personalities - Mr. Krishnamurthy (Founder - Suswaad Sweets & Savouries, Chennai)

Source: http://www.flickr.com/photos/madhugopalan

:: Inspiring Personalities - Mr. Krishnamurthy (Founder - Suswaad Sweets  & Savouries, Chennai) ::

In line with the Sweet Success stories of Arun Ice Creams, Lion Dates, Kovai Pazhamudhir Nilayam & Adyar Ananda Bhavan, here comes the success story of Suswaad Sweets & Savouries. It was founded by Mr. R.Krishnamurthy.

Birth of Suswaad :

Venkatraman Street , T.Nagar - Has been just another street till 1988. The year 1988 gave birth to this  SUSWAAD, founded by Mr. R Krishnamurthy and it has became the landmark for this area since then.

Source: Emphaticallystatic.org

A small house turned into a sweets shop. Started as a small venture which provides door to door supply of bhakshanams, moved on to a multi branch sweets shop.Now it has many branches across Chennai and its quality is at its best.  

I couldn't get much of the details  about Mr.Krishnamurthy and the history of Suswaad. As always, The Hindu never miss out these people. And yeah, I have read an article inThe Hindu about Mr.Krishnamurthy and have went to their shop at Mandaveli once. Based on these I am posting few things here.


Secret of Success :

Suswaad has been thriving on its commitment to quality. Says R. Krishnamurthy.

"Our publicity is mainly through word-of-mouth. People who are contented with our products bring in customers and our clientele grows."

 "Some of the sweets and savouries are being made through a mechanised process as it is hard these days to find people who can make them manually. Therefore the shapes and sizes have been standardised. We also ensure that excess oil is removed through a process of de-oiling." 

Ambience at the shop :

Source: Openrice.com

The ambience at the Suswaad was purely divine.Unlike other shops, the day starts with a prayer in Suswaad.  The smell of bhakshanams will take back to our good old golden days. The mec
hanised process removes the excess oil and keeps the taste intact. The taste is as good as the ones prepared at our home.

The one thing should be shared is that Suswaad is providing employment opportunities to the specially abled people. Each branches of Suswaad has got a specially abled person. Its a good thing which every one should learn.

Product Coverage : 

Just started with Bhakshanams, now they have expanded their wings which would include Paruppu podi, Karuveppilai Podi, Vathalkuzhambu paste, Puli Kaichal, Tomato paste, Kanji Maavu, Pickles etc.  It doesn't end here, they also serve snacks like Bajji , Vadai, Bondas etc., Don't miss out their special KOZHUKKATTAI.

The Next Gen : 

Mr. K Ramesh Source: Indiatodayimages.com

Mr. Krishnamurthy has died on February 2008. Since then, His son Mr.K Ramesh is taking care of this business.

Reference : The Hindu

Conclusion :

SUSWAAD - a brand with no promotions. No advertisement, no poster, no banner. But still the people's first choice is Suswaad, when it comes to Bhakshanams. Oil-Less machine made murukku - can any one think of it ? They did it. The manthra learnt from the success of Suswaad Sweets & Savouries is "The quality and commitment can make us scale greater heights ".

I want to add one thing here. I have seen IndiBlogger & BlogAdda helps in promoting the brands by asking the fellow bloggers to write the review about the few big brands. Why don't we take up promoting these small businesses which will be beneficial for both the people  ? I don't know about the practical difficulties involved in implementing it. Just a suggestion.

Meet you all in my next post.

Till then,
Inspire & Get Inspired :)